Audit of current marketing and commercial activities
Assessment of your current business, product, and market position
Identification of key risks, growth opportunities, and strategic gaps
Written report with prioritized recommendations
Practical 30/60/90-day action plan
1–8 week project support with clearly aligned outcomes
Market development plan: potential sizing, segmentation, and prioritization
Portfolio strategy development
Competitor analysis and positioning
Customer segment development plan
Key Opinion Leaders (KOL) mapping and engagement recommendations
Go-to-market strategy development
Value proposition, key client positioning, and messaging framework
Marketing plan for the next 6 months
1–6 month project support with clearly aligned outcomes
Strategic marketing leadership without hiring full-time in-house
Marketing strategy development
Leadership of go-to-market execution
Annual operating plan
Product portfolio management
Market development and expansion strategy
Cross-functional team coordination
KOL engagement strategy
Marketing team management
Market analysis
Partner strategy and recommendations
1–3 year strategic roadmap development
Successful Case Studies
Learn how complex management and marketing challenges are solved to achieve stronger business results.
Geopolitical crisis and multi-layered operational stress
International company
Challenge Faced simultaneous political, economic, financial, and organizational crisis affecting all business units. Solution
Ensured safety and support for all company representatives first.
Built fast and clear internal communication with regular sync calls, even with incomplete information.
Result
Built a new crisis management model within days.
Ensured transparent communication and coordination across regions.
Transition to a new product with long registration
High-tech B2B solutions manufacturer
Challenge Risk of losing profit and market share due to switching to a new product version (1.5 years of registration) and rising cost of the old one. Solution
Daily inventory control with the partner.
Promotion of an alternative product line.
Negotiations with new partners and organizational restructuring.
Result Profitability preserved (−10% vs plan), loyal clients retained, processes automated.
Chaos from frequent leadership changes
B2B company with declining sales
Challenge Misalignment, missing KPIs and strategy due to CEO changes every 1–1.5 years. Solution
In-depth interviews with the team.
Workshops for top managers to align goals.
Cross-functional projects and product portfolio review.
Result Sales growth of 8–15% per month, +4% market share, team autonomy without a permanent leader.
Frequently Asked Questions
Crisis management is a set of measures aimed at preventing or minimizing the negative impact of crisis situations on a business.
I provide consulting on crisis strategy development, current situation analysis, action planning, and support during implementation.
I use a comprehensive approach: market analysis, tailored marketing plans, campaign optimization, and continuous performance monitoring.
Strategies are based on a deep analysis of the client’s business specifics, target audience, and competitive environment.
Contacts
Contact Anna Ponkratova to discuss your questions on crisis management and marketing strategy.
