Client / Context:
An international company operating in regions with ongoing geopolitical conflicts (e.g., the Israel–Iran conflict in June 2025, which directly impacted the organization’s profits and expenses).
Request / Situation:
The company faced simultaneous political, economic, financial, and organizational crises affecting all divisions. The key objectives were to ensure employee safety, maintain business control, and minimize losses within the shortest possible timeframe.
What We Did:

• First, ensured the safety and well-being of all company representatives and provided them with everything necessary.
• Established fast and clear internal communication: set up regular calls and meetings to discuss the situation, even when information was incomplete.
• Organized continuous monitoring of developments using both open and confidential sources.
• Conducted a rapid 3–5 day assessment of the crisis impact on business metrics, formed dedicated task forces to evaluate risks and work through possible scenarios.
• Prepared an adaptation plan for annual performance targets considering current losses: determined which portfolios and budgets would be used to offset risks.
• The marketing team contributed by designing communication guidelines for regional teams, prioritizing KPIs, and updating the market, client, and product portfolio strategies.
• Identified high-priority countries for profit growth on “star” products, analyzed operational risks including production, logistics, and client solvency.

Result:

• Built a new crisis management framework within just a few days.
• Ensured transparent communication and smooth coordination between regions.
• Reduced operational risks through portfolio reallocation and targeted support of key clients.
• Maintained overall business stability and laid the foundation for sustainable development amid a prolonged geopolitical conflict.