Situation:
For several years, the company struggled to exceed $5M in revenue and expand sales internationally. Strict spending limits imposed by leadership prevented growth, even with a high-quality product, while the market and competitors’ share continued to grow.

What We Did:

• To reduce costs and increase revenue, we focused on market development and marketing strategy in close collaboration with partners. Despite being from different organizations, we worked as one team, aligning 24 companies across 28 countries around common goals. This enabled cost-sharing and faster market execution.
• One of the main obstacles was restrictions from the US headquarters. The team proposed a project that helped lift some of these limitations.
• Hiring limits required redistributing responsibilities: strategic marketing and client development duties were shared with the sales department, granting them full autonomy in decision-making and tool selection.

Result:

• Sales grew 25–30% annually for four consecutive years.
• Even during the pandemic, performance dips were due to disrupted supply chains, not lack of orders.
• In low-revenue countries, profitability increased to acceptable levels thanks to the introduction of several new products.
• The organization gained the necessary resources to sustain future growth.