Client / Context:
During the pandemic, clients were forced to stay home. While tender services continued, it became clear that the company was losing touch with its target audience, risking market share shifts and potential loss of loyalty and orders after the pandemic.

What We Did:

• Engaged with partners in high-revenue countries and asked, “Which activities do your clients miss most?”
• Since we work with physicians involved in research and experimentation, it was crucial for them to exchange data and ideas and receive feedback. What was most missed were conferences and discussions.
• Within a month, we developed a nine-month online activity program with weekly events for all countries.

Result:

• In the leading sales country, we captured 60% market share within ten months.
• Expanded our technologies into nine new countries.
• Became the main growth driver not only in the local region but across Europe.